Archive for the ‘Social media’ Category

Don’t Ignore your Brand!

Posted: March 1, 2011 in Social media

Weather you like it or not you are a brand, you just have to learn how to manage it.

people have  certain view about who you are in social media base on how you participate with your audience in twitter, facebook etc.  In a way  you are creating a brand name of yourself.

Nowadays  people can search your name in google or Other search  engines available online. Now the question is do they like what they read about you?  Or when  they see your profile  will they trust you and like you?  People love to do business with people they know like and trust. It is time to manage your brand and leverage yourself in social media which is one of the most effecient ways to do .

I would like to hype the word leverage,  because nowadays we need to be smart in utilizing the resources around us like social networking that is is available to you for as long as yowant it,  you just need to use it.

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There are so many brands out there in the market  like our favorite shoes  Nike, Addidas, etc.   So with our wished to own cars like BMW, Jaguar, Mini Cooper (my favorite car). What makes these brands so popular in the market? Why every time you heard the word burger the first thing that comes up to your mind is McDonald’s or Jollibee?

There’s something in them that make us remember them all the time, they are there imprinted in our subconscious mind that control our decision making.  Maybe thequality, the unique features or the integrity of the products as presented in the market.

If you ask me why I brought up this topic?  Because most of us people didn’t know or notice we are creating our own brand in everything that we do. Now a days people are crazy about social media and they didn’t know that they are creating a kind of brand of themselves.

How Important is Branding Yourself?

Branding yourself is either can make you or break you even when you do it unconsciously or consciously.  In social media,  people are can make assumption and create opinions about you. Your brand can create credibility and make people trust you and want to do business with you.

Regardless of where we came from, regardless of our background or regardless of the business, we need to understand the importance of personal branding. “We are CEOs of our own companies.” In our business world today it is important to know how to market Yourself as the main brand.

Look at this situation two people have the same profession they are both smart but how come the other one is more successful and more people are following him. It’s all about branding.  Like some other products out there in the market same product same quality but the other one is more profitable than the other.

If you don’t make a conscious effort to brand yourself people will brand you anyway weather you like it or not. And you may not like the way they brand you. The key is be responsible on how you Brand yourself around your audience..

3 Simple Ways To Brand Yourself

1. List your unique talents – List some of things that make you unique to include your skills and talents.

2. Give VALUE! – The more value you give to your audience the more they remember you.  Engage in conversation.

3. By being YOU – Just be yourself when expressing your passion. Be real. People has a natural sensitivity towards being inauthentic.

Create your Personal branding

Posted: February 18, 2011 in Social media

Do You like what they say about your brand?